Having people watching your YouTube video, you did a great job! Now, how about transforming those people into subscribers and encouraging them to become a resource for your company?
Let us talk about how many views your video received before I talk about best practices. Between 1,000 and 40,000 views your video could have received. This means approximately one spectator per interaction.
Is this sufficient commitment to transform your company into a customer or potential customer? My expectations per interaction are personally much greater than one viewer.
With a high level of commitment, potential consumers can grow and sustain a product or service by feeling closer to the brand. Greater involvement of viewers also provides greater opportunities for sales and referral.
How do you construct and maintain a committed video viewer?
Two basic elements are involved. The first aspect is how people watch the video, but the second is how they watch it. My research has suggested that coupons, discounts, competitions and gifts are the easiest and most effective way to do this.
Each of these elements has one of four fundamental motivations.
Motivator 1: You Watch Favorite
The first element of motivation is getting to know what you watch. A podcast, video or other thing you watch is a way to become your favorite subject or service expert. The only exception is if your know-how is in something you are learning to a crossroads or in a new field. In such cases, a site may be the place for experts to provide the public with their information.
Motivator 2: Creating Content Interaction
Motivator 2 applies to those who don’t know much about a brand or who didn’t have a social dialog. These individuals need the chance to engage, ask, learn and get interested in the company or service. A lot of the content we share is a form of creative content on social channels and across the web. Many of these works are part of a viral campaign for promotion.
Motivator 3: Promoting Potential
If a viewer clicks on a link to something on the website or on social channels, the extent of your videos can be increased and they can be transmitted to a website. This type of interaction can also be manipulated to improve awareness of your products or services.
It’s great to have a YouTube channel and many videos but you also require text versions of your internet content.
This is mainly based on the lack of audio scrolling by search engines and the need for text indexing. It helps your SEO have a text-based website and increases the traffic of bio-searches. But don’t worry, it doesn’t need to take time to keep your YouTube channel blogged. You only need an automated transcription service provider to convert your video to text and then upload a complete transcript of your video into a blog post. Enter your YouTube video alongside the complete transcript and go away.
It is a good idea to incorporate your content into what someone likes to do when these trois factors are understood. The result could be fun and viral interactions with this content. This will provide you with new viewers and more content possibilities. This is how you package video in your social video marketing plan and integrate it. Read more about this.